If you are a fan of popular TV shows like KCB Lion’s Den, Shark Tank or Dragons Den, then I am sure you are familiar with the uphill task that entrepreneurs face when seeking capital for their businesses.
There are various stages in business and each requires different approaches to workforce management. For instance, at the startup and mid growth phase, businesses are typically looking to grow their workforce. Therefore, management is preoccupied with finding and retaining the right talent to sustain growth.
Celebrity endorsements are advertising campaigns whereby celebrities or well known public figures are used in promotion of products or services. The benefits of such endorsements include increased sales, brand personification and building brand equity and credibility.